BETA partnered with the Australian Tax Office to design and test whether behaviourally informed letters sent to tax agents could reduce erroneous claims for work-related expense deductions.
The findings indicate low-cost, well-targeted and well-designed communications incorporating behavioural insights are effective in reducing erroneous work-related expense claims.
Using social comparisons, agents were ranked against other agents and informed their clients’ collective claims were in a top percentage of ‘higher risk’ claims.
The letter reduced work-related expense claims by $2.2 million and increased tax paid by $0.9 million. If the letter had been sent to all agents in the trial, it is expected the letter would have cut work-related expense claims by about $4.4 million and increased tax paid by about $1.7 million.