Co-founder and leader, BeSmart
Julia Fetherston co-founded and leads BeSmart, the Boston Consulting Group’s Behavioral Economics and Behavioral Insights initiative. She champions the use of behavioral insights to improve product and service design and delivery across organizations in the public and private sector, in every sector and country the firm operates in. Julia has a Master in Public Policy Degree from Harvard Kennedy School. Julia’s first book with co-author Simon Mueller “The Decision Maker’s Playbook” will be published in December 2018.
