Alex Gyani is a Principal Advisor with the Behavioural Insights Team. Based in Sydney, he leads the research and evaluation functions of BIT Asia-Pacific, providing oversight of the team’s trials and evaluations in the region, as well as providing technical advice on how to run pragmatic RCTs in government. His work with the team over the past five years has cut across a wide set of policy areas.
Dr Alex King is Director of Behavioural Insights in the New South Wales Department of Premier and Cabinet and has headed up the Behavioural Insights Unit since it significantly expanded its scope and size in 2015. He has previously worked for the NSW and UK governments in a number of roles, including in the Prime Minister’s Strategy Unit, planning and performance, environmental strategy, justice, horizon scanning, freedom of information and renewable energy policy. He has a PhD in theoretical astrophysics.
Andrea Willis is currently a Senior Advisor with the Behavioural Economics Team of the Australian Government (BETA). Andrea has a Bachelor of Arts in psychology and management and has over 10 years’ experience in the Australian Federal Government. Prior to joining BETA, Andrea worked for the Department of Communications & the Arts, Austrade, and various private sector organisations including Yahoo!.
Anne Hollonds is Director of the Australian Institute of Family Studies, an independent statutory authority of the Australian Government responsible for conducting research and providing advice on child and family wellbeing. Anne is one of Australia’s leading voices on child and family wellbeing, with over 30 years’ experience in policy and practice, including as CEO of large NGO’s providing a wide range of social services, education and health programs for children and families.
Anuj K. Shah studies the psychology that arises from facing resource scarcity. In one line of work, he studies how being short on money and time affects decision-making. In another line of work, he studies how behavioural science can help shape interventions to reduce crime and violence.
He is also a member of the Scientific Advisory Board at ideas42, a social science research and d evelopment laboratory which uses scientific insights to design innovative policies and products. Shah earned his Ph.D. in psychology from Princeton University.
Bec Weeks is a Senior Advisor (Projects) for BETA (the Behavioural Economics Team of Australia). She has spent the last five months in Cambridge, MA as a Visiting Fellow at Harvard University and a Research Affiliate at the MIT Media Lab. Prior to joining BETA, Bec worked in management consulting at Bain & Company across the Sydney, London, Helsinki and Boston offices. She holds an MBA from Harvard Business School and undergraduate degrees in law and economics from the University of Sydney.
Bill Simpson-Young is a member of the Data61 Executive Team and Director of Engineering & Design. He leads a group of software engineers, user experience designers and data scientists in the development of new software technologies and products including in data privacy, spatial technologies, logic systems and machine learning.
Professor Brendan Murphy (MBBS, PhD, FRACP, FAAHMS, FAICD, FACHSM (Hon)) is the Chief Medical Officer for the Australian Government and is the principal medical adviser to the Minister and the Department of Health. He also holds direct responsibility for the Department of Health’s Office of Health Protection and the Workforce Division. Apart from the many committees he chairs, co-chairs and participates, he is the Australian Member on the International Agency for Research on Cancer (IARC) Governing Committee and represents Australia at the World Health Assembly.
Bruce Cunningham is currently the Economics Branch Manager in the Department of Jobs and Small Business. Bruce has worked in the variety of analytical and research roles over the last 17 years centred on helping job seekers into work. This includes research into employment services implementation and providing advice to inform labour market policy. Recently, Bruce established a behavioural economics team within the Department and has successfully completed a number of trials, working with program owners to provide evidence on what works.
Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations.
Catherine Griffin is an Assistant Director of the Australian Taxation Office’s (ATO) dedicated Behavioural Insights Unit. In the two years since being established, the BI Unit has contributed significantly to an improved client and staff experience.
Chiara Varazzani is a Behavioural Science Adviser in the Behavioural Economics Team of the Australian Government (BETA) within the Australian Government Department of the Prime Minister and Cabinet.
Dana Suskind, MD, author of Thirty Million Words: Building A Child’s Brain, (Dutton, September 2015), is Co-Director of the TMW Centre for Early Learning + Public Health, Professor of Surgery at the University of Chicago, Director of the Paediatric Cochlear Implant Program, and Founder and Director of Thirty Million Words. Based on scientific research that shows the critical importance of early language exposure on the developing child, Thirty Million Words helps parents, caregivers and practitioners harness the power of their language to build children’s brains and shape their future
Daniel A. Effron is an Associate Professor of Organisational Behaviour at London Business School. Previously, he taught at the Kellogg School of Management at Northwestern University, and was a fellow of the Edmond J. Safra Center for Ethics at Harvard University.
Dr David Gruen is the Deputy Secretary, Economic at the Department of the Prime Minister and Cabinet, and Australia’s G20 Sherpa. Before joining the Department in September 2014, he was Executive Director of Macroeconomic Group at the Australian Treasury.
He joined the Treasury in January 2003. Before joining the Treasury in 2003, he was Head of Economic Research Department at the Reserve Bank of Australia from May 1998 to December 2002.
David Halpern is the Chief Executive of the Behavioural Insights Team and Board Director. He has led the team since its inception in 2010. Prior to that, David was the founding Director of the Institute for Government and between 2001 and 2007 was the Chief Analyst at the Prime Minister’s Strategy Unit. David was also appointed as the What Works National Advisor in July 2013. He supports the What Works Network and leads efforts to improve the use of evidence across government. Before entering government, David held tenure at Cambridge and posts at Oxford and Harvard.
David Yokum, JD, PhD is Director of The Lab @ DC in the Executive Office of the Mayor of the District of Columbia Government. David was previously a founding member of the White House’s Social & Behavioral Sciences Team and Director of its scientific delivery unit housed at the U.S. General Services Administration. David’s expertise draws on the cognitive foundations of judgment and decision-making and, in particular, how that knowledge and associated methodologies can be extended into applied settings. David earned a Ph.D.
Dilip Soman is a Professor at the University of Toronto’s Rotman School of Management, and a co-director of the University’s “Behavioural Economics in Action at Rotman [BEAR]” research centre. He has also served as the inaugural director of the University’s India Innovation Institute, and has previously taught at the University of Colorado and the Hong Kong University of Science and Technology. Dilip holds a Ph.D. in Behavioural Science (Chicago), an M.B.A. (Indian Institute of Management) and a B.E. in Mechanical Engineering (Bombay).
Elisabeth is the Director of Consumers, Economic Growth and Energy at the Behavioural Insights Team. She leads a broad portfolio of projects covering economic growth, productivity, consumer markets financial behaviour, energy, sustainability and housing. Elisabeth was the lead author of BIT’s report ‘Applying behavioural insights to regulated markets’ and has recently led the team’s work with Ofgem, the UK energy regulator, running a series of trials to increase consumer engagement and switching across the energy market.
Élise Payzan-LeNestour is a Scientia Fellow Associate Professor of Finance at the University of New South Wales. She received her PhD in finance from the Swiss Finance Institute at the École Polytechnique Fédérale de Lausanne in 2009 and was a Visiting Associate at the California Institute of Technology from 2010 to 2014. She is also a former student from the École Normale Supérieure de la Rue d’Ulm.
Elizabeth is Senior Lead, Behavioural Insights at the Impact and Innovation Unit, overseeing the application of behavioural science and design to public policy challenges.
Prior to joining the Government of Canada, Elizabeth held several senior leadership positions, including leading the Behavioural Insights Unit in the Government of Ontario, where she was instrumental in creating and building Canada’s first behavioural science team in government.
Filippo has 15 plus years of experience working in government and international organisations. At the OECD, Filippo has been co-leading the work that the Organisation has been developing on the application of behavioural insights to public policy and co-ordinated and co-authored Behavioural Insights and Public Policy: Lessons from Around the World, a global mapping of applications of behavioural insights to public policy around the world. Filippo has also co-led the development of the OECD work on the organisational performance and independence of regulatory agencies.
Dr Gigi Foster is an Associate Professor with the School of Economics at the University of New South Wales. She works in many literatures, including education, social influence, corruption, lab experiments, time use, behavioural economics, and Australian policy, publishing in a wide variety of economics and multidisciplinary outlets. In 2013 she published a broad behavioral-economics treatise with Cambridge University Press, An Economic Theory of Greed, Love, Groups, and Networks, joint with Paul Frijters.
Guglielmo is a Senior Advisor based in the Sydney office. His research and work focus on employment, economic growth, and charitable giving among other areas. Prior to joining the team he was Senior Economist at the New South Wales government and worked as a consultant for a number of international organisations, including the United Nations. Guglielmo holds a Master’s degree in International Development from the University of Glasgow and a PhD in Economics from the University of Sydney.
Harry Greenwell is a Senior Adviser at BETA responsible for the rigorous evaluation of BETA’s applications of behavioural insights. Harry is particularly interested in standards for transparency and rigour in experimental evaluations. In his previous role at the Australian Treasury, Harry worked on a range of economic policy issues – including competition, regulation, macroeconomic and taxation policy – and he was also deployed to the Pacific for several years as a capacity building adviser. Early in his career, Harry co-authored several reports on poverty and inequality in Australia.
Heather Cotching is the Senior Advisor of the Behavioural Science team in BETA (the Behavioural Economics Team of Australia). Her team is responsible for leading BETA’s diagnosis of behavioural biases across public policy issues and helping to design ‘nudges’ to prompt changes in human behaviour. Heather has a degree in economics and has worked across government for more than a decade, including in Treasury, the Murray-Darling Basin Authority and the Department of Industry, Innovation and Science.
Hong Yuen is Deputy Secretary (Development) at Singapore’s Ministry of Manpower (MOM), which aims to develop a develop a productive workforce and progressive workplaces. A large part of his responsibilities is to drive transformation initiatives at the Ministry.
Jakob Hohwy is currently Associate Professor of Philosophy at Monash University in Melbourne, Australia. His research focuses on cognitive science, neuropsychiatry, philosophy of mind, and philosophy of neuroscience.
Jakob is a truly interdisciplinary researcher, who works at the intersection of philosophy, neuroscience and psychology. He was educated in Aarhus and St Andrews and holds a PhD from the Australian National University as well as a Dr. Phil from Aarhus University.
Janna has over 25 years’ experience in business strategy and innovation having worked with a range of cross sectoral Fortune 500 organisations throughout Australia, Asia and the United States. She has a passion for innovation and its ability to improve the lives of individuals and society.
In September 2017 Jayne took up a new role within the Ministry of Social Development (MSD) as the Group General Manager Client Experience and Service Design.
Jerril Rechter is the CEO of VicHealth in Victoria, Australia, as well as a World Health Organization Advisor and Chair of the International Network of Health Promotion Foundations.
John A. List is the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago, and Chairman of the Department of Economics. He received his B.S. in economics at the University of Wisconsin-Stevens Point, and Ph.D. in economics at the University of Wyoming. Before joining the University of Chicago in 2005, he was a professor at the University of Central Florida, University of Arizona, and University of Maryland. He also served in the White House on the Council of Economic Advisers from 2002-2003, and is a Research Associate at the NBER.
John Pickering is the Chief Behavioural Scientist at Behaviour Innovation. His work focuses on the design, delivery and evaluation of behaviour change strategies for large, complex problems. John’s current work is focussed on the application of behavioural science to help protect the Great Barrier Reef. In particular, John leads the design and delivery of Project Cane Changer – a large scale behaviour change project focussed on modifying the practices of sugar cane farmers to improve water quality running out to the reef.
Julia Fetherston co-founded and leads BeSmart, the Boston Consulting Group’s Behavioral Economics and Behavioral Insights initiative. She champions the use of behavioral insights to improve product and service design and delivery across organizations in the public and private sector, in every sector and country the firm operates in. Julia has a Master in Public Policy Degree from Harvard Kennedy School. Julia’s first book with co-author Simon Mueller “The Decision Maker’s Playbook” will be published in December 2018.
Julie Leask is a public health researcher who studies what people think, feel and do about vaccination. She leads a program of research focused on responding to vaccine hesitancy and refusal, and strengthening vaccination programs and policy. She holds a PhD (2003) and Master of Public Health (1998) from the University of Sydney. She was inaugural chair of the Collaboration On Social Science in Immunisation (COSSI) and is a visiting senior research fellow at the National Centre for Immunisation Research and Surveillance.
Karen Gonsalkorale is a Senior Lecturer in the School of Psychology at the University of Sydney. She was previously a Postdoctoral Fellow at the University of California, Davis. Karen holds a Bachelor of Psychology (Hons) and a PhD in social psychology, both from the University of New South Wales.
Kate Glazebrook is CEO and co-founder of Applied, the Behavioural Insights Team’s first tech venture. Applied is a web platform that uses the best behavioural research to help organisations find the best person for the job regardless of their background. Put simply, we aim to make hiring smart, fair, and easy. We also care about being able to prove impact, so we publish the results of our experiments and research that inform our product design.
Kate Phillips is a Principal with Victoria’s Behavioural Insights Unit, providing oversight on the application of behavioural insights to public policy challenges in Victoria. Kate has previously worked across State, Federal and Territory Governments on policy areas ranging from human rights to financial crime. Kate holds a Master in Public Policy from the Harvard Kennedy School of Government and degrees in Laws and Science from the Australian National University. While studying at Harvard Kate led the Behavioural Insights Student Group.
Kelly joined the team as a Fellow in 2013, and took on the role as OES Director in July 2016. Kelly has built a large portfolio of global health projects and a strong multi-year collaboration with USAID, in addition to leading collaborations and project development with the VA. Kelly holds a MA in International Affairs from Columbia University, where she focused on economic development, education and evaluation methods.
Ken Haig, Ph.D. is the Director of Market Development and Regulatory Affairs for the Oracle Utilities Global Business Unit (UGBU), and is based in Oracle Japan’s Tokyo headquarters. He is also a Research Associate at Hokkaido University’s Graduate School of Public Policy, as well as Co-Chair of the Energy Committee at the American Chamber of Commerce in Japan (ACCJ). Ken joined Oracle from Opower, and prior to this was an academic teaching political science at U.C. Berkeley, Harvard University, and Bard College in the U.S. He holds a B.A.
Since establishing BWA in 2011, he has overseen significant growth and the research group now consists of 28, mostly academic, staff. Liam is committed to drawing on leading behavioural science insights to help solve the problems that face society, and making BWA a bridge between academic research and practical real-world solutions.
Lisa Cameron is a Professor at the Melbourne Institute of Applied Economic and Social Research at the University of Melbourne. She is an empirical microeconomist and experimental economist with two decades of experience conducting economic policy experiments with a focus on poverty alleviation and policies that impact disadvantaged groups.
Mariam Chammat is an executive advisor at the French behavioral insights unit within the Interministerial Directorate for public transformation (DITP). Her work consists in translating findings and methods from cognitive and behavioral sciences into improvements in public policies and programs. Mariam also works on strengthening evidence-based policy making by developing and piloting projects between policy-makers and researchers.
Dr Martin Parkinson AC PSM FASSSA commenced as Secretary of the Department of the Prime Minister and Cabinet on 23 January 2016.
Prior to this Martin was a professional Non-Executive Director, serving on the boards of ORICA, O’Connell Street Associates, and the German-Australian Chamber of Industry and Commerce. He also served as a member of the Policy Committee of the Grattan Institute and on the Australian Federal Police Future Directions Advisory Board.
Mary Ann O’Loughlin is Deputy Secretary, Social Policy Group, NSW Department of Premier and Cabinet. As part of her position, she has responsibility for advising on Justice, Health, Family & Community Services & Education. She joined the NSW Government from KPMG, where she was an Executive Director in Management Consulting. Previously, she held a number of senior executive positions in the Commonwealth Public Service and was Senior Adviser (Social Policy) to Prime Minister Paul Keating. Mary Ann is a National Fellow of the Institute of Public Administration Australia.
Michael J. Hiscox is the Clarence Dillon Professor of International Affairs in the Department of Government, Harvard University. At Harvard he is the Founding Director of the Sustainability, Transparency, Accountability Research (STAR) Lab and a faculty member of the Behavioral Insights Group at Harvard’s Center for Public Leadership. He is also a faculty associate at the Institute for Quantitative Social Science, the Weatherhead Center for International Affairs, and the Harvard University Center for the Environment.
Michael Luca is the Lee J. Styslinger III Associate Professor of Business Administration at the Harvard Business School and a member of the academic advisory board for the Behavioural Insights Team. At Harvard, Professor Luca teaches a course on applying behavioural insights within organisations and a course on running experiments within organisations.
Michael Sanders is Chief Scientist at the Behavioural Insights Team. Michael and his team support the rest of the behavioural insights team with the design of randomised controlled trials, which are widely considered to the ‘gold standard’ in working out what works.
Michael is also a member of BIT’s ventures team, working on Test & Build – BIT’s online platform to help to streamline the process of developing behavioural insights informed interventions in the areas of fraud, error and debt.
Mohamed Khalil (Mo) is General Manager of the Digital Guidance team. The Guidance Team is responsible for developing capabilities, tools and experiences that excel in securing and enhancing our customers’ financial wellbeing. The team includes Behavioural Economics, Digital Financial Wellbeing and Social Impact experts.
Mo has two decades of experience in digital strategy and innovation at startups (Moven, Bundle), financial service institutions (Citigroup, TD Ameritrade, and Merrill Lynch) and management consultancies (Novantas and First Manhattan Consulting group).
Mukul Agrawal commenced as the Chief Citizen Experience Officer for the Department of Human Services in November 2017. Mukul is responsible for proactively supporting the department’s focus on improving the citizen experience as well as helping facilitate the design of relevant experiences to help meet policy intent. A key part of his role is to help the department engage citizens and community groups to understand their needs, their pain points as well as conduct relevant ethnographic and behavioural based research to support the department formulate an adequate response.
Associate Professor Nicholas Biddle is Deputy Director of the ANU Centre for Social Research and Methods and Director of the newly created Policy Experiments Lab. He has a Bachelor of Economics (Hons.) from the University of Sydney and a Master of Education from Monash University. He also has a PhD in Public Policy from the ANU where he wrote his thesis on the benefits of and participation in education of Indigenous Australians. He previously held a Senior Research Officer and Assistant Director position in the Methodology Division of the Australian Bureau of Statistics.
Nina Terrey is a Partner at ThinkPlace. Nina is passionate about giving people agency to make change. Nina believes that people have the capacity to collaborate and achieve impact together. Her commitment to co-design as a tool for empowerment means she works with people at all levels of a system: organisational leaders and teams, front line workers, citizens, industry organisations and philanthropic organisations.
Ralph is the Executive Manager of the Canberra office of the Productivity Commission. He has spent most of his time in Australia undertaking public policy analysis and formulation on a wide variety of issues. His work has covered diverse areas of economic and social policy, among them 2 major inquiries into Australia’s gambling industries, paid parental leave, workplace relations, disability insurance, and immigration. Most recently, he led the 5 year productivity review, which focused on Australia’s health and education systems, government effectiveness, and cities.
Rick Larrick is the Hanes Corporation Foundation Professor at Duke University’s Fuqua School of Business. Larrick’s research interests include individual, group, and organizational decision making. Specific areas of research examine environmental decision making, the wisdom of crowds, advice taking, goal setting, and debiasing. Larrick received his Ph. D.
Robert is a Professor at the University of Sydney and holds a PhD from Duke University and MBA and BA degrees from the University of California Berkeley. Robert is recognised as a pioneer in the areas of experimental and behavioural economics. He has been very innovative in his use of experimental methods that have theoretical importance and important empirical findings for matters of public policy. His research has focused on a broad range of policy topics, including extensive work to understand charitable behaviour.
Rory leads the Behavioural Insights Team’s work across Australia and the Asia-Pacific, and has been with BIT since its inception in 2010. He has led BI trials and policy interventions across the region in a range of policy areas, from employment and education, to health and housing.
Based in Sydney since November 2012, Rory led the establishment of the New South Wales Department of Premier and Cabinet’s Behavioural Insights Unit – the first Australian agency dedicated to applying BI to public policy.
Dr Ross Lambie is Chief Economist and Assistant Secretary of the Economics and Analysis Branch in the Department of the Environment and Energy. Prior to this position, Ross was General Manager of the Resources and Energy Economics Branch in the Department of Industry, Innovation and Science.
Ryan Batchelor is currently Executive Director, Public Sector Reform at the Victorian Department of Premier and Cabinet. In this role, Ryan oversees public sector reform, outcomes, performance and delivery and whole of Victorian Government innovation initiatives – including the Public Sector Innovation Fund, the Behavioural Insights Unit, and the Victorian Centre for Data Insights.
Sam Hannah-Rankin is the Director of Public Sector Innovation for the Department of Premier and Cabinet in Victoria. Sam is responsible for the Victorian Government’s Behavioural Insights Unit as well as a broader range of activities and functions to accelerate innovation across the Victorian public sector. Sam specialises in growing innovative business in mature organisations, and has held senior executive roles in corporate development, risk management, strategy and operations at Australia Post, Bendigo Bank and Fairfax Digital.
Sarah Minson is the GM Customer Support and Development, at Stats NZ. Stats NZ is New Zealand’s official data agency.
Sarah has spent the last 12 years at Stats NZ, 9 years of which she was involved in most elements of the development and operation of NZ’s 5 yearly population census.
Prior to Stats NZ, Sarah worked for Spark NZ as the manager of a credit management data and analytics team.
Sarah Proudfoot has been working at the Australian Energy Regulator since 2011. Sarah joined the AER from the Australian Competition and Consumer Commission, where she had managed the information and outreach program for five years. When she started at the AER, Sarah worked on the development of the AER’s guidelines on retail pricing information and the retail exempt selling framework, ahead of the commencement of the National Energy Retail Law in 2012.
Shea Houlihan is an Advisor with the Behavioural Economics Team of the Australian Government (BETA) in the Department of the Prime Minister & Cabinet. He works in applied statistics and experimental design. Shea is a Marshall Scholar who earned a DPhil in Social Intervention at the University of Oxford, where he meta-analysed RCT evidence of behavioural economic interventions in public health. Originally from El Paso, Texas, he trained in Economics at Georgetown’s School of Foreign Service and worked in policy in Washington, DC and London.
Simon is a Senior Project Adviser at the Behavioural Economics Team of the Australian Government (BETA) at the Department of the Prime Minister and Cabinet. Before joining BETA, Simon held a number of senior roles in the not-for-profit and government sectors, including as the CEO of the Settlement Council of Australia, Deputy CEO of Reconciliation Australia and as Branch Manager of the Indigenous Investment Branch and the Northern Territory National Emergency Response Branch at the Department of Families, Housing, Community Services and Indigenous Affairs.
Tadahiro is a Deputy Director at Japan’s Ministry of the Environment and Cabinet Office. He holds a degree of Doctor of Science from the University of Tokyo and MPH and MPA degrees from Harvard University. After study at Harvard University, in April 2017, he launched Japan’s first national behavioural insights team named Behavioral Sciences Team (BEST) under the Ministry of the Environment with several projects in policy areas including environment, energy, health, and education to create a Japanese model of behaviour change.
Tara Oliver is the Managing Director of the Behavioural Economics Team of the Australian Government (BETA) in the Australian Government Department of the Prime Minister and Cabinet where she leads a diverse team of behavioural scientists, economists and policy practitioners. Prior to taking on this role, Tara held senior leadership roles in the areas of water policy, regulatory reform and fiscal policy and has contributed to policy development and implementation across a range of other policy areas including retirement incomes and commonwealth-state financial relations.
Teresa Dickinson is the Deputy Australian Statistician leading the Census & Data Services Group of the Australian Bureau of Statistics (ABS). The Group provides statistical infrastructure to support work of the ABS and leads its work to expand and improve data sharing, data integration and microdata access across government. It also leads planning underway for the 2021 Census.
Dr Tim Soutphommasane has been Race Discrimination Commissioner since August 2013. Prior to joining the Australian Human Rights Commission, Tim was a political philosopher and held posts at The University of Sydney and Monash University. His thinking on multiculturalism, patriotism and national identity has been influential in shaping debates in Australia and Britain.
Toneya McIntosh is a behavioural scientist who specialises in the design and delivery of behaviour change strategies. Toneya is the Project Manager of Cane Changer where she leads the analysis and deliver of strategies to improve farming practices to help protect the Great Barrier Reef. Her area of primary expertise is in behavioural analysis, and the creation and delivery of behaviour change strategies
Varun Gauri is Senior Economist in the Development Economics Vice Presidency of the World Bank. He co-leads the Mind, Behavior, and Development Unit (eMBeD), which integrates behavioral science into the design of anti-poverty policies worldwide.
William Mailer leads the CBA Behavioural Economics Team, a multi-disciplinary unit which works across the Commonwealth Bank of Australia’s business lines to improve the financial wellbeing of customers and communities. Prior to joining CBA, Will established and led the PwC Behavioural Economics team, an international network of practice groups providing specialist consulting services to retail, health, financial services and government sectors. Will gained his behavioural credentials from the Centre for Decision Research and Experimental Economics (CeDEx) in Nottingham, UK.