BETA Senior Adviser, Amelia Johnston, introduces the WISER framework—your guide to better forms. She runs through the theory behind the framework, and provides some classic examples of what not to do in form design. Amelia also introduces some of the basic theories of behavioural insights.
Amelia Johnston is the Senior Adviser of the Capability & Impact Hub in the Behavioural Economics Team of the Australian Government (BETA). She has provided economic and policy advice on a wide range of policy issues over 13 years in the public sector, working in PM&C, the Prime Minister’s Office, DFAT and the World Bank. Blending economic frameworks and policy skills, she has spent a lot of time translating technical economic analysis into implementable policy advice in Australia, Pakistan, Indonesia and the Philippines.