BETA's former Research Director Professor Michael Hiscox provides a refresher on Behavioural Insights (BI), and why it can be so crucial to good forms. He dissects the underlying principles of BI and some examples of just how powerful it can be.
Professor Michael Hiscox
Michael J. Hiscox is the Clarence Dillon Professor of International Affairs in the Department of Government, Harvard University. At Harvard he is the Founding Director of the Sustainability, Transparency, Accountability Research (STAR) Lab and a faculty member of the Behavioral Insights Group at Harvard’s Center for Public Leadership. He is also a faculty associate at the Institute for Quantitative Social Science, the Weatherhead Center for International Affairs, and the Harvard University Center for the Environment.