Swee-Hoon Chuah is a Professor of Behavioural Economics at the University of Tasmania (UTAS), where she is the founding Director of the Tasmanian Behavioural Lab. She holds a PhD in behavioural and experimental economics from the University of Nottingham, U.K. Her research expertise lies in cross-cultural behavioural economics, in particular the impact of cultural factors such as ethnicity, religion and social identity on socio-economic behaviour.