Jennifer Macklin (Downes) is a Senior Research Fellow at BehaviourWorks Australia, with 15 years’ experience in applied behaviour change and social research to develop effective policies and programs for household, organisational and system-wide change towards more circular futures. Jennifer has co-led BehaviourWorks’ two major circular economy research collaborations with the Victorian, NSW and Australian Governments: 2019-2021 Waste and Circular Economy Collaboration, and the current 2020-2023 Responsible Consumption Mission, which involved engaging with a ride range of local and regional councils, key circular economy experts across Australia’s public, private, civil and research sectors.