Dr Kate Reid is the Program Manager for Life Journey’s and the Department of Customer Service lead for the cross-government Brighter Beginnings Initiative to improve the developmental outcomes of NSW Children. She is passionate about using behavioural science and human-centred design to improve outcomes for families. Kate works closely with agencies across NSW government to deliver high quality, connected and accessible services designed around key life events and the needs of families and communities. She has lectured extensively in Australia and internationally on evidence-based practice, scale up, and human-centred design in healthcare settings. She holds a PhD in Communication Science, Master degree in Medicine and qualifications in management, health economics and change management.