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Keynote Address: Ethics and Behavioural Insights

Opening and Plenaries

Many working in behavioural insights believe in the utility and role of behavioural interventions to help people make better decisions and act on them. However, it’s not impossible to imagine interventions which are unethical. Given recent ethical concerns on private sector activities, this keynote by Cass Sunstein is relevant for everyone. In this keynote, Cass will present an ethically-grounded pathway for us to consider in developing behavioural interventions, based on the implications for welfare, autonomy, dignity and self-government.

Cass R. Sunstein

Cass R. Sunstein

Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. Mr. Sunstein has testified before congressional committees on many subjects, and he has been involved in constitution-making and law reform activities in a number of nations.