Nudge vs Superbugs: a behavioural economics trial to reduce the overprescribing of antibiotics

Authored on
6 years 4 months ago
Complete
Project Type
Evaluation report
Policy Area
Social and Health
Partner agencies
Department of Health
Registration date
Monday, 16 October 2017

BETA and the Department of Health ran a trial to test the impact of personalised letters from Australia's Chief Medical Officer to high-prescribing GPs prompting them to consider reducing antibiotic prescribing where appropriate and safe. The most effective letter, with a graph comparing GP's prescribing behaviour to their peers, reduced antibiotic prescription by 12 per cent over six months.

ADDITIONAL TRIAL INFORMATION

Intervention start and end date: Tuesday, 6 June 2017 to Friday, 30 June 2017

BETA ethics pre-registration number: BETA-2017-012

Experimental design: Cluster randomised controlled trial with data collected monthly until the end of the intervention period (12-months).

Randomisation at the practice level. Practices matched into quintuplets using an optimal greedy algorithm based on: number of GPs in the cluster, cluster average prescription rate over the previous 12 months and the cluster SEIFA score (a measure of socioeconomic advantage/disadvantage for the geographic area containing the practice).

Intervention(s): Active interventions include sending letters about antimicrobial resistance and antibiotic prescriptions to GPs.

Control condition: No letter.

Outcome(s): 

The number of antibiotic prescriptions per 1000 GP visits, measured monthly for 12 months.

Expected sample size: Planned number of clusters: 3,198. Approximately 640 clusters in each of 5 groups. Each treatment arm will contain approximately 1,330 individual GPs.

Registration number: BETA-2017-012